Designing a Mobile App

Things to Consider When Designing a Mobile App


Living in a digital realm, the advancements in mobile technology never fail to cease. The process of designing and developing a mobile app is no longer an elusive endeavor, however; the right execution is the prime judge of an app’s success. From planning to the process of scheming your design strategy, every single element matters in the lifecycle of an app. The core factors that one should never overlook revolve around establishing goals, pre-planning and identifying the main goals of your app.

Currently, there are over 3 billion smartphone users across the world and this number will significantly increase by 2019. This conveys the importance of mobile apps and fact how more and more people are advancing towards smartphones. However, on what factors does the design and development of a mobile app depends? Here is what you need to consider for your app’s design:


Before you proceed to design your mobile app, it is essential to devise an extensive plan for it. The design plan should comprise your app’s core requirements, functionalities, and features. The complete requirements of an app mostly include the need for the creation of an app, increment in sales generation, building brand awareness and ultimately, the target audience of your app. Once you have jotted down the essential requirements, the next course of action is to devise a design concept of your app’s functions and features.

The planning of the design concept might sound similar to the requirement analysis but it is not. Your design outline will have all the necessary details regarding selection of the mobile platforms, relevant mobile devices and the UI/UX of your app. Once you have a design plan ready, you can hand it over to the reliable iPhone app development company.

Thorough Research

It is necessary to conduct a deep market research before you proceed to design and develop a mobile app. Research allows you to analyze competitor behavior; their design strategy and the shortcomings you can avoid for your Android mobile app. Developers tend to neglect the research aspect of designing and it always comes at a grave cost.

If a similar app already exists in the market then you can analyze customer reviews regarding that app and enhance your app’s functionalities as needed. That way you can easily resolve any limitations and inadequacies in the design of your app. It has proven to be a great strategy to outweigh similar competition in the domain of mobile app.

Identifying Goals

You have to identify certain requisites after the research phase. What is the need to create a mobile app? What is the business case behind it? Does a similar mobile app already exist in your relevant industry? If it does, then what value will your app bring? What is your target audience? How will they benefit from the app? What is your revenue stream?

Answering these questions is necessary as overlooking one intricate detail can come at a high cost. Before you start redoing everything from scratch, the most sensible approach is to identify your app goals ahead of time.

Target Audience

Acquiring the right recognition comes with identifying the right target audience. This part is the most crucial and it can either build or break you. Figuring out your target audience is an essential part of categorizing your goals. From the mobile devices your audience uses to their familiarity with the technological aspects of mobile apps, you need to consider everything.

Analyzing your audience’s needs, behavior and preferences will allow you to mold your app design into something they can be easily familiar with and in turn, you will be able to establish a reputable stature in your user base.

Features and Functionalities

A user will only show interest in your app if its features and functionalities are relevant to them. Failure to conduct proper research is one of the major pitfalls of mobile design and it leads to various issues and shortcomings in the functionality of your app. The features of an app need to serve a significant purpose to the user. It is also important to keep those features and add-ons updated over time. There could be numerous mobile apps similar to yours, therefore; a mobile app designer needs to be always updated with the latest design trends in the domain of mobile apps.

An intuitive design and user interface can keep your app community engaging at all times. Try not to bloat your app interface with unnecessary features and elements as it ruins the user experience. Keep the design consistent and focus on aspects that are less distracting and purposeful to the user.

Selection of Platform

Possessing the required expertise over multiple platforms for mobile app development can provide you with ease to launch your website on both the Android and IOS platforms. However, the most recommended approach is to focus on a single platform and try to establish your app’s stature there. As for the programming languages, you have various options of choosing either Objective-C or Swift for IOS apps or Java if you intend to create an Android app.

You can choose either of these two platforms as both have their own benefits and disadvantages. The act of performing an extensive research also plays an essential role in regard to selecting a mobile app platform. The key is to possess command over cross-mobile app platforms and you can launch your app on multiple platforms with ease.

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