A number of business owners and young entrepreneurs try to narrow down the choice of their web hosting services based on the price and thus opt in for one that offers services which are lowest in the market. While saving on money is a good thing, it might not always be beneficial for the growth of your business. As a business owner, you need to remember that the money you invest in today will determine how much your reap in the future, and choosing the right web hosting platform plays an important role in determining the success of your website.
Research plays an important role in picking the best web hosting service for your website. Ranking to the top of a website is something that all business owners dream of and this is one of the main reasons why understanding what you should look for in a web hosting plan and android app development is essential before you invest your money. A little research will benefit your website in the long run. Here’s what you should expect from a web hosting company in order for you to rank better on Search Engines.
Location Of The Server
Google uses of the concept of geo-targeting search results. This means that google tries and displays results from the area where the search originated. Tech giants have also come up with the concept of using IP addresses to find the location of a particular server. If your customer base is located in India, you need to get a server located in India itself. This will ensure that your targeted customers get to see your website on the first page itself.
Another important factor that you need to consider before you host your website is the quality of the server. This does not refer to the physical quality, but rather the benefits related to the server which includes the space on the server, the offered bandwidth and how the servers are managed.
While a shared hosting costs less, they do not necessarily always come with unlimited disk space and bandwidth. You need to remember that in a shared hosting, the server does not only belong to you. It is shared with various other clients as well and the performance of your website will depend on how much data is uploaded on the disk.
Speed Of Loading The Page
The importance of your page loading on time is extremely important. This will make customers impatient and they will leave your website. This will drop your Google search ranking as well. You should always choose a shared hosting plan as they guarantee a lesser load time. Cloud servers or VPS usually takes longer to load. If your website does load quicker, your customers will spend a lot more time on your website and your websites all important average engagement time and search ranking will improve.
Uptime and Downtime
This is one of the main things you need to consider while investing in a data plan. When your site is down, that’s a negative for Google and this will result in your page ranking dropping. While a number of web hosting services out there are cheap, their downtime is high which can result in a negative effect on your website. It is always better to pick a web hosting service that guarantees 99.99% Uptime and nothing lesser than that.
Database Connection Issues
A database connection issue will result or the internal server error is something you need to be aware of. When your website receives heavy traffic, some web hosting servers fail to handle it and this will result in the crashing of the server. This affects your SEO efforts to a large extent.
These factors might seem like small things that you might want to ignore, but getting them sorted out at the start and picking the right web hosting services will benefit your business in the long run and will prove very effective for your SEO.
Importance Of A Good Website
It is very important to have a website for your business and while you can create this website on your own it is always a good idea to hire the right web design agency to get this done. There are a number of reasons why you need to get your website designed by professionals, but if you are wondering why you shouldn’t do it on your own, here is what you should know.
A professional web designer understands how to create a website and make it look professional. They understand the use of the right color combination, images and text which helps them to create a website that is very appealing to the eyes. This keeps visitors on the website for a longer time. The longer a visitor stays on the website, the higher the chances that the visitor gets converted into a customer and your sales increase. These designers also know how to use SEO in the most effective manner. They create websites which are SEO friendly and this means your website become popular on the search engines. This increases business and sales and helps to establish a strong brand name for your business.
A web designer will ensure that the website is planned and built well. Not only has the website designer to ensure that there are no errors in the website they also have to ensure that the website is available for edit at any point of time. With a good website designer you can ensure that your website has no down time at all. Once you have this confidence from your website you will be able to show your customers how reliable your business is. The website designer will also ensure that you have full control on your website and you will be able to make changes to the data on the website at any time. There may be times that you discontinue a product or you add a new product. You can also add a new holiday season offer and you want all your customers to know about it. Rather than being dependent on your web designer you will have the capability to make changes to your website on your own without even affecting the functionality of your website and without any down time. This is only possible if the website was planned properly by the website designer.